The best teams in any sport have an identity. Even the teams who do everything well, that’s their identity. The Tigers don’t have one. They’ve won and lost games with pitching. They’ve won and lost games with hitting. They’ve won and lost games with defense. For now, they don’t know who they are, and, if [...]

Note: I asked my friend and public relations and crisis-management expert Len Gutman to provide a glimpse into how the Tigers should — and likely will — handle the Miguel Cabrera situation from a communications perspective. Though Len, a San Diego native, is still stinging from the outcome of the 1984 World Series, he was [...]